Super Pointers for a Swanky Automobile Showroom!

       From modest beginnings of a sturdy single brand industry to opulent multi brands, the Indian Automobile Industry has grown by leaps and bounds. India now boasts of several companies offering various models of vehicles. Showrooms housing automobiles have evolved from being mere functional selling spaces to Experience centres celebrating a brand.

       Dwelling back on a previous Showroom project that we handled, here are a few pointers that help define and create a star Showroom.

Access and Visibility

·       Easy accessibility from main transport routes is essential to a Showroom’s success.

·       An Eye catching frontage with the brand logo is extremely important to increase brand visibility.

·       A Double height glazing in the facade allows for expansive display of automobiles.

https://nexa7.azureedge.net/nexaexperience/rp/img/nexa-world/home/img-1.jpg

Taken from www.nexa7.azureedge.net

Spaces with Value Addition

·       Impressive Lobby with easy access Reception and comfortable Lounge areas for waiting customers enrich their buying experience.

·       Ample display and viewing space for different automobile models is an important aspect.

http://www.designmena.com/wp-content/uploads/2015/12/Car-Showroom-7.jpg

Taken from www.designmena.com

·       Focal points with dedicated and highlighted display area for the latest models.

·       Adequate cubicle/seating spaces for discussions with sales team in close proximity to display areas.

·       Administration and Management back offices, Service /Spare parts areas to have easy access from lobby.

·       Sufficient Parking area for customers, Delivery bay for new and serviced cars

https://www.dsf.my/wp-content/uploads/2017/11/0436612C-517A-4A80-BAA3-68AD66A6BE87-620x350.jpeg

Taken from www.dsf.my

Aesthetics

·       Corporate standard fixtures, fittings and specific company colours help reinforce brand identity.

·       Glass panels. Decorative cladding, Wall papers and Digital prints on walls create a plush ambience and can also project brand information.

http://www.designmena.com/wp-content/uploads/2015/12/Car-Showroom-4-600x400.jpg

Taken from www.designmena.com

·       Aluminium and WPC cladding for facades, Glass for glazing, Standard modular furniture, Space specific false ceiling all help exude an elegant feel.

·       Flooring can be Ceramic, Stone and Wooden panels that complement the brand colours. 

http://retaildesignblog.net/wp-content/uploads/2014/08/BMW-MINI-showroom-by-Plajer-Franz-Berlin-Germany.jpg

Taken from www.retaildesignblog.net

Services

·       Ambient lighting help create pockets of focus and enhance the space. Focus lights further heightens features of display cars.

https://www.remaxproducts.com.au/hs-fs/hubfs/2015_images/Blogging/car-showroom.jpg?t=1530497884704&width=590&name=car-showroom.jpg

Taken from www.remaxproducts.com.au

·       Centralised cooling systems for comfort and CCTV cameras for security are essential inputs.

·       Plasma TV screens, Access to Wi-fi and Interactive tablets for information in waiting lounges augment a Customer’s buying experience.

http://www.willowstagency.com/wp-content/uploads/2014/02/060211_tesla09.sJPG_900_540_0_95_1_50_50.img_assist_custom-480x335.jpg

Taken from www.willowstagency.com

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PRIYADARSHINI B S

PD DESIGNS